Fundación Industrias Creativas sees the light at a time of a social and economic paradigm shift. The context of uncertainty marked by the COVID-19 worldwide pandemic has made apparent two fundamental aspects in the scope of action of the Foundation:
• On the one hand, it has manifested the structural weakness of culture from a professional and business fabric perspective. As in all crises, however, opportunities arise for forging alliances to innovate and provide a fresh perspective on the sectorial organization of culture and its weight within society.
• On the other, we have experienced a unique moment where culture returned to its essence and ceased to be understood as entertainment. A time of collective sublimation of the cultural phenomenon. A moment where culture and creativity once again had an immense social transcendence. Let us not allow this moment to pass us by.
W.Churchill
Fundación Industrias Creativas came into being in one of the most relevant companies in the cultural industry and one of the oldest, after 20 years in business: Last Tour. The name recalls large festivals and events, national and international tours and artistic talent development, cultural and social consulting, training, and dissemination, among other initiatives.
The contribution to society of culture and creativity is multidimensional: they are vehicles for cohesion, they develop Innovation, they influence the spirit and emotions of human beings, they are communication tools, and, obviously, they make an economic contribution and create jobs that in many cases have an added value.
For this reason, culture and creativity should take center stage to help give rise to a society that is more cohesive, just, innovative, positive, able to face the future with imaginative solutions to respond to the challenges that lie ahead.
Ventosa Bidea 46, 1°,
48013 Bilbao, Spain
